How To Use This Workbook
WHAT YOU'LL GAIN
Clarity.
You’ll begin to see the hidden patterns behind what works — and what doesn’t.
Direction.
You’ll learn to move with purpose, using Modes as your compass.
Purpose.
You’ll have a process to solve real problems that drives new purpose with the work you make.
Deliverables.
You’ll finish with a tangible concept or product that demonstrates life in motion — something that matters.
HELPFUL TIPS
Move Slowly.
Each section is meant to be experienced, not rushed. Read it once, then live with it a little.
Notice the world before you write about it.
Document What You See.
Don’t wait for the perfect insight. Write down what stands out — what repeats, what resists, what reveals.
Entropy is always leaving evidence.
Use Real Examples.
The goal is not abstraction but application. Choose projects, environments, or systems you already touch.
Watch how they behave. Then design them forward.
Treat the Questions Like Tools.
Each prompt is here to open a door.
Answer directly, but think deeply. Sometimes the question itself will tell you what’s missing.
Build As You Learn.
The exercises are not academic. They are active.
Each one moves you closer to a living prototype — something that solves a real need and restores motion where there was once friction.
ASSEMBLE | PART 1
Deliverables
OBJECTIVE
Content Ideas
Product Ideas
White Space Ideas
Adoption Estimated Timeline
Obstacles
Potential pit falls
Business models. Subscription, One time. Retail.
Target market. Adjacent Market.
Direction Statement
Motivation Statement
Problem Statement
Verbal Identity
Problem Rating
Distribution Timeline
Value Proposition
Competitive Advantage
OVERVIEW
You can’t fix what you can’t see.
Before you can create anything meaningful, you must first learn to observe the invisible systems around you — how they rise, how they fail, and how people behave within them.
Entropy, the slow unraveling of order, always leaves a trace. Sometimes it’s a literal scuff — a worn step, a cracked screen, a faded sign. Sometimes it’s emotional — frustration in a customer’s voice, tension in a team, exhaustion in yourself. Whatever form it takes, it’s a signal that something’s separating from what it needs.
That separation is your opportunity.
Each pattern of decay you notice becomes a potential direction for creation. That’s why you must become fluent in patterns. Noticing them is more than awareness — it’s the first act of leadership. When you can see the entropy that others overlook, you can predict outcomes, prevent decay, and design new forms of order. That’s the power of pattern recognition.
“Every creative act begins with noticing. The difference between those who make meaning and those who merely make things is attention.”
The work ahead is not about becoming something new.
It’s about remembering what you already are — a designer of systems, a builder of coherence, a force against decay.
So take a breath.
Grab your pen.
And let’s start tracing the pattern.
Mode Demo / Workbook
Purpose
To make things that move people.
OVERVIEW
This workbook is your map for making things that move people.
It’s designed to turn the ideas in Mode Demo into action — to help you find what’s broken, understand why it breaks, and create work that restores order, meaning, and motion.
You’ll move through a simple rhythm:
Assemble Activation
Pattern → Problem → Prediction → Mode → Demo
Each step builds on the last, guiding you from observation to exercises, from ideas to actionable takeaways.
This is a field guide for seeing clearly and acting decisively — a way to identify real problems so you can create the right solutions.
You’ll learn how to recognize the forces of entropy around you and design against them, how to build with purpose, and how to make work that doesn’t just look good, but does good.