Makebeliever
Assets
Wordmark
Standards Guide
Technology
Applications, Games
Consumer Packaged Goods
Cosmetics, Food, Beverage
Positioning
Makebeliever is a brand for the dreamers, the builders, and the brave. Positioned as a spark for self-expression and creative defiance, it invites young people to believe boldly in who they are and who they’re becoming. It exists to champion imagination as a form identity and art.
Identity
The visual identity is surreal, playful, and a little rebellious—blending dreamy gradients, handwritten typography, and unexpected compositions. It feels like the inside of a sketchbook-meets-wish list, where color, imagination, and edge collide.
Prototype | Cosmetic Line
Beauty shouldn’t be about perfection or masking, but about becoming. Makebeliever’s cosmetic line is designed for young women who see makeup as a form of self-expression. The line features expressive colors, playful packaging, and empowering names—each product transforming a mood, embodying a feeling, and writing a new chapter. All formulas are crafted with high-quality, ethically sourced ingredients because what you put on your skin should reflect the same values you carry within.
Future Brands are designed to hit the ground running. Each package includes a premium domain, logo, visual identity system, and key social handles, everything needed to launch quickly and scale with confidence. Flexible payment options are available to provide immediate access while building brand equity.
