Dry Town
Distilled Spirits
Premium Aged Gin And Vodka
About The Project
This project spanned the full spectrum of brand building, developing a distinctive identity and positioning strategy to creating a cohesive visual and verbal brand system. The work included event concepts and execution, packaging design, website development, and social media strategy, all crafted to engage audiences at every touchpoint. We also designed immersive brand experiences, including tastings, to bring the brand to life in memorable and meaningful ways.
Branding
Strategy, Visual Identity, Verbal Identity, Story, Positioning
Packaging
Custom Label Packaging, Premium Sub-Brands, Master Cartons
Community
Social, Events, Tastings
Positioning
The brand is positioned around a spirited, sun-soaked energy—capturing the carefree vibe of beach days and the joy of living in the moment. By anchoring the story in warm sands, salty air, and endless horizons, we created a gin brand that feels at home wherever the tide meets the shore.
Identity
The visual identity captures the laid-back vibrance of coastal living—playful yet refined. From sun-washed color palettes to breezy typography, every element was designed to evoke the beach and connect with those who carry its carefree spirit wherever they go.
Origin Story
Dry Town Gin, crafted in Fort Collins, Colorado, draws its name from the city’s unique past. For more than seventy years, from 1896 to 1969, Fort Collins lived under strict prohibition, where acquiring a drink meant bending the rules and embracing a quiet rebellion. This gin honors that spirited defiance and the outlaw culture that flourished in those hidden years. Created to mark the freedom that followed, Dry Town Gin is a celebration in a glass, crafted to be as easygoing as a beach afternoon and as versatile as the company you share it with.
