MODES

 Modes make great products, brands, artwork, designs, music, films, businesses, stories, ideas, and lives.  Modes make things that start Movements.

THE FORWARD  MODE  

Things that use the Forward Mode help people move efficiently, effectively, and easily, to move people forward, faster, and farther. When things use the Forward Mode they solve people's Deprivation problems by requiring less food, water, and sleep. This means less work, frustration, stress, anxiety and helps meet their Physical Needs.

 

Things That Use The Forward Mode

Are Simple 

They should require as little energy as possible. They are easy to use and understand requiring less physical and mental energy. They should be intuitive, effortless, simple, elegant, and memorable with the purpose of maximizing the output with minimum input.

Are Efficient 

They should provide nourishment such as food and water to maintain energy.  

Provide Comfort

They should allow for rest and the ability to recharge. They provide space and time to sleep and deactivate. If something is used it should be comfortable and manageable requiring less energy to operate. 

Are Sustainable 

They should require less energy to make, sustain, and remove. When they are recyclable, made well with quality materials, or reusable, they also conserve energy for the future. Food sustains energy


Give Energy

BACKWARD  MODE

Things that use the Backward Mode help move people from danger, hazards, and things that may cause harm. The Backward Mode creates places and products that prepare, provide clear direction, and prevent accidents giving people the freedom to move safely. This solves their Annihilation problem that causes stress and anxiety and helps meet their basic Safety Need.

Things That Use The Backward Mode

 

Prevent Harm

Predict the future to prevent accidents. Warn of upcoming situations. It is not only there when something bad happens but it should work to ensure that the accident never happens in the first place. Easy to recognize and see. It leads people away from harm and is easy to understand. Is informative.

Prepare Us

Sometimes as much as we try to prevent bad things from happening we need to be ready for if or when they do. Safety kits. fire extinguishers 

Provide Protection

It should shield people from harm it must deflect as to not harm others either it should absorb a bullet and it comforting and instills confidence. An example is a house.

Are Dependable

It must be reliable. It may have redundancies and expects the unexpected when something happens it should be expecting it. Fail-proof so that it can be trusted. Not a false positive. 

UPWARD

TOWARD  MODE

BACKWARD

The Toward Mode moves people to build community and brings people together. When Artists write music and stories about falling in love,  being in love, or learning to love, they help build intimacy, romance,  community, fellowship, and friendships. This helps solve people's Separation problems and meet their Love & Belonging Need.

Things That Use The Toward Mode

 

Create Connections

There needs to be something that promotes the opportunity to connect. Something about the brand that looks the customer in the eyes and says, “I understand you. Promotes and values community. Builds relationships and fellowship. Proximity Promote connections. It does something to bring people within proximity of each other. Creates community. It often provides a physical space.

Have Attractive Qualities

have some form of attraction. Being sexy or beautiful is a key element to being cool. Elegance, feminine, masculine, can be very attractive. It can be visually attractive and emotionally attractive.  or a little naughtiness. This could be charisma or charming. Is welcoming and approachable.

Promote Empathy

Has empathy. It understands the other person on an intimate level. embraces differences. Deepens understanding. Builds trust.

Foster Intimacy

It moves people toward an emotional connection. To share and experience or moment together. It helps people connect and make connections.

Encourage Sharing

Promotes the sharing of things. Spreads love

Value Time Together

Spending time together. This may be for Social modes

UPWARD  MODE

BACKWARD

ONWARD  MODE

BACKWARD

The Onward Mode moves people to realize a purpose that is greater than themselves.  The Onward Mode causes people to reflect on the challenges they've endured and calls them to stand for what they believe in it helps solve their Domination problem and meets their Transcendence need. This is why great art is as much about the period it was created as the Artist who created it. Art should be a symbol of justice, truth, faith, God, courage, aesthetics, beauty, hope, and the virtues we value most. 

Things That Use The Upward Mode

 

Give Hope

must

Establish Purpose

It must solve a real problem. It can’t be just giving money to give money. Which is proof that there is conviction that it is important. So important that there is a sacrifice that needs to be made. 

Have Beauty

It must be elegant, simple, and beautiful. Have an aesthetic.

Are Creative

It should be unique. Novel and different. It can be bold but it should embody some form of creativity. 

Uphold Values

It must stand for a cause. A sense of justice and equality. This is why the underdog is such a valuable story.

Cost Something

There must be some sacrifice made

Faith

Believes in power greater than themselves

Calls

Cause

Has a cause

The Upward Mode moves people with confidence, ethos, and inspiration. When Art inspires confidence, ambition, boldness,  and greatness it helps people solve their Humiliation problem and meet their Esteem need. This is why we wear name brands, the latest fashion trends, jewelry, makeup, and display trophies, awards, and sculptures. Art helps move us Upward to feel valued, admired, beautiful, and respected. It's even why Graffiti Artists tag their names.

Things That Use The Upward Mode

 

Have Real Value

It must be priced high. Much higher than the competition so that it signals to others that it’s expensive Signaling something about it must be identifiable so that others know it  is expensive. Often this is the logo. The logo is the primary asset of the company to carry the workload of signalling to others around that it has extreme value. It’s also a symbol of the brand's promise. Instills strength. Establishes credibility. Is aspirational. Inspires greatness. 

It must have some difficulty or challenge in acquiring. It shouldn’t be easy because if it were then it wouldn't be special. This can be something attractive. Expensive, rare etc. Scarcity is antother way to make it havee value. There needs to be a line out the door, a wait list, a limited edition, release dates, making it elusive. It should not be expected. There can be parts that are but there should be some element of surprise. 

Instill Confidence

It should be confident and have an element of being cool. Cool is often associated with stoicism and being confident. Being counter to what is considered the current status. It can have a slight rebellious quality. It should have a sense of edge. This is why the wealthy will sometime wear trashy clothes. Cool is a lot like charisma and charm but with a rebellious creative twist. Nike instills confidence in not only being light weight but looking good and like you're a winner.

Garner Respectful

Products should be respectful of the people that use them and is why we should try to give them choices. Why thing should have options. This is why we get upset with apple because they are saying they are smarter than us. 

Give Purpose

It needs to have a purpose like the swiss movements of a rolex so it justifies the high price

Recognize Achievement

It should be like a trophy. It should symbolize some sort of accomplishment. Weather they be financial, work, or something else. Is worthy of admiration. Comands respect. Displays achievement. Signals status.It must have some difficulty or challenge to aquire it. Otherewise the trophy isn't worth anything.

FORWARD  MODE  For making money by making great comercial things.

 Modes create movements But here's what's more, when something great moves a group of people from Killer Things it has the potential to make a larger Movement. 

GREAT THINGS

The Upward Mode moves people with confidence, ethos, and inspiration. When Art inspires confidence, ambition, boldness,  and greatness it helps people solve their Humiliation problem and meet their Esteem need. This is why we wear name brands, the latest fashion trends, jewelry, makeup, and display trophies, awards, and sculptures. Art helps move us Upward to feel valued, admired, beautiful, and respected. It's even why Graffiti Artists tag their names.

The Upward Mode:

 

Is Valuable

It must be priced high. Much higher than the competition so that it signals to others that it’s expensive Signaling something about it must be identifiable so that others know it  is expensive. Often this is the logo. The logo is the primary asset of the company to carry the workload of signalling to others around that it has extreme value. It’s also a symbol of the brand's promise. Instills strength. Establishes credibility. Is aspirational. Inspires greatness

Difficult or Challenging

It must have some difficulty in acquiring. It shouldn’t be easy because if it were then it wouldn't be special. This can be something attractive. Expensive, rare etc.

Scarcity

There needs to be a line out the door, a wait list, a limited edition, release dates, making it elusive. It should not be expected. There can be parts that are but there should be some element of surprise. 

Mystery

Is almost irresistible. Not knowing something is extremely attractive. Making it elusive.

Purpose

It needs to have a purpose like the swiss movements of a rolex so it justifies the high price

Achievement

It should be like a trophy. It should symbolize some sort of accomplishment. Weather they be financial, work, or something else. Is worthy of admiration. Comands respect. Displays achievement. Signals status.

The Forward Mode helps people move efficiently, effectively, and intuitively, to help people move forward, faster, and farther. When something is easy to use it requires less physical energy, less mental energy and it helps people solve their Deprivation problem that causes frustration, stress, and anxiety. This means people require less food, water, and sleep helping to meet their Physical Needs.

 

The Forward Mode:

Generates Energy | Gives Energy

If you get hungry you need to eat to sustain your energy. You should have nourishment for your physical body. It should not only require less energy to use it should require less energy to make and to discard. It should be recyclable and be able to repurpose. This is all about conserving energy later or in the future.  It should be made out of materials that will last. You should eat food that lasts. It sustains energy. 

Having a drinking habit is not sustainable. It will kill you. The volatile relationship isn't going to last. The job if it is volatile will not last. 

Helpful | Uses Less Energy | Is Efficient | Propels

It should require as little energy as possible so more energy can be conserved. and so you can go faster and farther. These are things like being aerodynamic or hydrodynamic. The job you choose should get the most out of your talents and time. accelerates. 

It should require as little energy as possible. It should conserve energy. These are things like being aerodynamic or hydrodynamic. The job you choose should get the most out of your talents and time. 

You should help people work... something like this. 

Restful | Restores Energy | Simple

it should be easy to understand and use. It should be intuitive and require little mental energy. This is all about conserving mental energy. If you explaining something it should be easy. If you are going on vacation is should be easy. Your morning routine should be easy. This is a minimal lifestyle movement. provides relief. respite care

Comfortable

Help people to be comfortable. This is about having shelter and warmth. To provide rest if they need it. It should be something that people can use comfortably. So it not only requires less energy to run but less energy for the person that is operating it. It is comfortable to use. Jobs and relationships should not be frustrating and cause you to not be your best version of yourself. Ergonomics

be something that people can use comfortably. So it not only requires less energy to run but less energy for the person that is operating it

it should be easy to understand and use. It should be intuitive and require little mental energy. This is all about conserving mental energy. If you explaining something it should be easy. If you are going on vacation is should be easy. Your morning routine should be easy. This is a minimal lifestyle movement. provides relief. respite care

 

 

Gives eenergy

Requires less energy

Restores energy

Sustains energy

Things that use the Forward Mode help people move efficiently, effectively, and easily, to move people forward, faster, and farther. When things use the Forward Mode they solve people's Deprivation problem and requiring less food, water, and sleep. This means less frustration, stress, and anxiety because it helps meet their Physical Needs.

 

Things That Use The Forward Mode

Simple | Create Efficiency

They should require as little energy as possible. They are easy to use and understand requiring less physical and mental energy. They should be intuitive, effortless, simple, elegant, and memorable with the purpose of maximizing the output with minimum input.

Efficient | Provide Energy

They should provide nourishment such as food and water to maintain energy.  

Comfortable | Promote Recovery

They should allow for rest and the ability to recharge. They provide space and time to sleep and deactivate. If something is used it should be comfortable and manageable requiring less energy to operate. 

Sustainable | Are Sustainable

They should require less energy to make, sustain, and remove. When they are recyclable, made well with quality materials, or reusable, they also conserve energy for the future.